OUR MISSION
To spread reminders in every form — bracelets, messages, actions, community — until feeling ENOUGH becomes the cultural default.
WHY WE EXIST
The world needs a reminder.
We live in a society that thrives off our insecurities — one that teaches us to measure ourselves by what we do and have, not who we are. ENOUGH was created to rewire culture and remind us of the truth: our worth is inherent, not earned.
We are enough simply because we exist.
0%
of the profits from every ENOUGH product go to organizations that are transforming and saving lives.
We believe business can do more than sell — it can heal. Every purchase funds care, tools, and community for the people who need them most.
QUESTIONS PEOPLE ASK
Where does the money go?
100% of the profits from all ENOUGH products go to organizations that are providing access, support, and resources to people every day. These are organizations that we have carefully selected because of the direct impact they are making in communities. You can learn more about the organizations we are currently funding and how much we have given so far on our Impact Partners page.
What exactly does “100% of the profits” mean?
After paying for materials, operating costs, and corporate taxes, every dollar left, 100% of the net profit, is transferred to WE ARE ENOUGH, the nonprofit that owns ENOUGH. The nonprofit then grants those funds directly to organizations we have carefully selected.
How do I know the money is actually donated?
WE ARE ENOUGH files an annual IRS Form 990 (a public document) and publishes a yearly impact report detailing funds received and programs supported. This creates a clear, verifiable trail from sales to social impact. Our first impact report will be available in late 2026.
How much does your CEO get paid?
Our CEO and founder, Blake Mycoskie, takes a salary of exactly $1 per year, paid quarterly. ;)
The rest of our team members are all paid a fair, market rate that ensures we can attract the top talent and create the most impact overall. All salaries and wages are approved by the nonprofit board and, after paying fair wages and operating costs, 100% of profits are still given away.
What if I can’t afford a bracelet?
We never want money to be the reason someone goes without this reminder. Email financialaid@weareenough.org with a few lines about your situation — we read every note and do what we can.
More questions? Read the full FAQ.
WEAR THE REMINDER
Every bracelet is one for you, one to give — each one grows the movement.
