FAQS
Clarity matters. Here are the answers to the things people ask most — if you need more, just reach out.
ORGANIZATION & DONATIONS
What do you mean when you say ENOUGH is a cultural intervention?
ENOUGH is a cultural intervention focused on changing the beliefs and narratives that shape self-worth and belonging. We work on addressing our culture, not providing clinical care, support, or advice. However, we do donate 100% of our profits to the organizations doing the direct, on-the-ground work.
Our role is to shift the environment people live in and amplify trusted pathways to real support, because culture influences how people see themselves, and belief influences how people heal.
If you are a movement, why do you sell products?
Our goal is to remind people they are enough. Our products are one way we can carry that message out into the world. When people see the message on a bracelet, tee, hat, water bottle, or another product, they are reminded of their own “enoughness.” Selling products is also how we create real, lasting impact in the mental health space. 100% of the profits from all ENOUGH products go to the organizations that are providing direct support every day.
Where does the money that's being donated go?
100% of the profits from all ENOUGH products go to organizations that are providing access, support, and resources to people every day.
These are organizations that we have carefully selected because of the direct impact they are making in communities. You can learn more about the organizations we are currently funding and how much we have given so far on our Impact Partners page.
What exactly does “100% of the profits” mean?
After paying for materials, operating costs, and corporate taxes, every dollar left, 100% of the net profit, is transferred to WE ARE ENOUGH, the nonprofit that owns ENOUGH. The nonprofit then grants those funds directly to organizations we have carefully selected.
Is ENOUGH a nonprofit organization?
ENOUGH is a for-profit company wholly owned by the nonprofit WE ARE ENOUGH (501c3). Every year, 100% of ENOUGH’s after-tax profits are transferred to WE ARE ENOUGH, which distributes those funds to organizations we have carefully selected.
If ENOUGH gives 100% of profits away, why not just be a nonprofit?
Nonprofits are powerful, but they can be limited. They rely on fundraising and donations, which can slow growth and make them dependent on outside funding cycles.
By building ENOUGH as a business wholly owned by a nonprofit, we get the best of both worlds: the creativity, speed, and cultural reach of a brand, with the permanent accountability of a charity. This guarantees that every after-tax dollar of profit is legally bound to charitable organizations, without ever needing to fundraise a penny
How do I know the money is actually donated?
WE ARE ENOUGH files an annual IRS Form 990 (a public document) and publishes a yearly impact report detailing funds received and programs supported. This creates a clear, verifiable trail from sales to social impact. Our first impact report will be available in late 2026.
How much does your CEO get paid? What about the rest of your team?
Our CEO and founder, Blake Mycoskie, takes a salary of exactly $1 per year, paid quarterly. ;)
The rest of our team members are all paid a fair, market rate that ensures we can attract the top talent and create the most impact overall.
All salaries and wages are approved by the nonprofit board and, after paying fair wages and operating costs, 100% of profits are still given away.
Isn't this just exploiting peoples' struggles to sell products?
Not at all. Exploitation is selling without purpose. We sell products, like our bracelets, as a means for funding much-needed programs and organizations.
Our bracelets and other products also serve as daily reminders of our self-worth and help spread our message to more people.
If sales decrease, will you decrease donations?
As with any business, sales will always fluctuate, but our commitment to donating 100% of our profits will always remain the same. This means that the exact amount of our donations may rise or fall with our profits, but rest assured that 100% of profits will always go to the organizations that are making a real impact. You can always see which organizations we’re supporting on our Impact Partners page.
Regardless of sales, we are committed to giving a minimum of 3 million dollars over the next 3 years.
What if I just want to donate money to ENOUGH?
Thank you for your generosity, you can absolutely make a donation directly to our nonprofit, WE ARE ENOUGH.
Please reach out via our contact form and we will help facilitate that.
100% of all financial donations will be donated to our nonprofit WE ARE ENOUGH and distributed to the mental health organizations we support.
What if I can't afford a bracelet?
We never want money to be the reason someone goes without this reminder. Email financialaid@weareenough.org with a few lines about your situation — we read every note and do what we can.
ORDERS, SHIPPING & RETURNS
I need to cancel/change my order. How can I do that?
Changed your mind? It happens to all of us.
Just contact us and we’ll do our best to help you. Depending on how long it’s been since you placed your order, we may not be able to change or cancel it. In that case, you’re welcome to submit an exchange or return once your item arrives.
Where do I find my order details?
Once you place an order, you should receive an email with all your order details, including your order number. If you can’t find it or didn’t receive one, just reach out to us and we’ll track it down for you.
How do I track my order?
You should have received an email or text from us when your order shipped with tracking details. If you didn’t receive one or can’t find it, no worries, just let us know and we’ll help you track it down.
What's your return/exchange policy?
We want you to love everything you order from us. If something arrives damaged or isn’t what you expected, you can start a return from the link in our footer.
We have a 30-day return policy. You can find all the details here.
Do you ship internationally?
Right now we are only able to ship to the United States and Canada. We hope to be able to expand shipping in the near future so that people everywhere can wear and share our message.
PARTNERSHIP & MEDIA REQUESTS
I would like to promote ENOUGH on my podcast/show/article. Who is your press contact?
Amazing! We need people like you to help us amplify the message and reach as many people as possible. Please email us at pressrelations@weareenough.org and we’d be happy to chat.
Do you ever do Brand Partnerships?
We are always interested in authentic partnerships and collaborations that can help us reach more people with our message.
If your brand’s values and mission align with ours, please email us at partnerships@weareenough.org to start the conversation about how we can work together.
Do you have a corporate gifting program?
ENOUGH bracelets and products make an amazing and thoughtful gift for employees, clients, and partners. We have many options for corporate gifting available. Please contact us and we will be happy to help figure out a solution that works for you.
How can I submit my mental health nonprofit for consideration?
The organizations we fund are carefully selected and vetted to ensure we are maximizing our reach and impact with the dollars we have. We are currently working on a platform that will make it easy for organizations to apply for consideration and will update our website when that becomes available.