ENOUGH is a cultural intervention focused on changing the beliefs and narratives that shape self-worth and belonging. We work on addressing our culture, not providing clinical care, support, or advice. However, we do donate 100% of our profits to the organizations doing the direct, on-the-ground work.
Our role is to shift the environment people live in and amplify trusted pathways to real support, because culture influences how people see themselves, and belief influences how people heal.
Our goal is to remind people they are enough. Our products are one way we can carry that message out into the world. When people see the message on a bracelet, tee, hat, water bottle, or another product, they are reminded of their own “enoughness.” Selling products is also how we create real, lasting impact in the mental health space. 100% of the profits from all ENOUGH products go to the organizations that are providing direct support every day.
100% of the profits from all ENOUGH products go to organizations that are providing access, support, and resources to people every day.
These are organizations that we have carefully selected because of the direct impact they are making in communities. You can learn more about the organizations we are currently funding and how much we have given so far on our Impact Partners page.
After paying for materials, operating costs, and corporate taxes, every dollar left, 100% of the net profit, is transferred to WE ARE ENOUGH, the nonprofit that owns ENOUGH. The nonprofit then grants those funds directly to organizations we have carefully selected.
ENOUGH is a for-profit company wholly owned by the nonprofit WE ARE ENOUGH (501c3). Every year, 100% of ENOUGH’s after-tax profits are transferred to WE ARE ENOUGH, which distributes those funds to organizations we have carefully selected.
Nonprofits are powerful, but they can be limited. They rely on fundraising and donations, which can slow growth and make them dependent on outside funding cycles.
By building ENOUGH as a business wholly owned by a nonprofit, we get the best of both worlds: the creativity, speed, and cultural reach of a brand, with the permanent accountability of a charity. This guarantees that every after-tax dollar of profit is legally bound to charitable organizations, without ever needing to fundraise a penny
WE ARE ENOUGH files an annual IRS Form 990 (a public document) and publishes a yearly impact report detailing funds received and programs supported. This creates a clear, verifiable trail from sales to social impact. Our first impact report will be available in late 2026.
Our CEO and founder, Blake Mycoskie, takes a salary of exactly $1 per year, paid quarterly. ;)
The rest of our team members are all paid a fair, market rate that ensures we can attract the top talent and create the most impact overall.
All salaries and wages are approved by the nonprofit board and, after paying fair wages and operating costs, 100% of profits are still given away.
Not at all. Exploitation is selling without purpose. We sell products, like our bracelets, as a means for funding much-needed programs and organizations.
Our bracelets and other products also serve as daily reminders of our self-worth and help spread our message to more people.
As with any business, sales will always fluctuate, but our commitment to donating 100% of our profits will always remain the same. This means that the exact amount of our donations may rise or fall with our profits, but rest assured that 100% of profits will always go to the organizations that are making a real impact. You can always see which organizations we’re supporting on our Impact Partners page.
Regardless of sales, we are committed to giving a minimum of 3 million dollars over the next 3 years.
Thank you for your generosity, you can absolutely make a donation directly to our nonprofit, WE ARE ENOUGH.
Please email us at wecare@weareenough.org and we will help facilitate that.
100% of all financial donations will be donated to our nonprofit WE ARE ENOUGH and distributed to the mental health organizations we support.